Real estate marketing for agents
Work less. Make more. Fill your pipeline with listings you actually want.
Content, listing media, lead funnels and A.I. automation that make you THE recognized expert to your ideal clients. Start with a 2-minute quiz to see if you're ready to grow YOUR market share.
- Marketing real estate since 2003
- Free, no email required
- Results on screen instantly
How full is your pipeline right now?
The real problem
How much G.C.I. are you leaving to less qualified agents?
Most agents don't have a lead problem. They have a recognition problem. If your ideal clients don't see you as THE expert, they hire someone else - even when you're the better choice.
- Is your pipeline empty, or full of deals you aren't excited about?
- Are you constantly explaining to buyers why they should pay for your help?
- Has your G.C.I. been lower the last couple of years than the years before?
- Is your market share shrinking while the market shifts?
- Does your social content get a handful of likes from people who will never hire you?
If two or more of those sound familiar, the quiz will show you which gap to close first.
We believe you can grow by being authentically you, and by finding YOUR market - the clients you're happy to serve. Not by fighting for a share of "THE" market just to get by.- The Wealth + Candor team
Who we are
We are Wealth + Candor. We help agents get recognized by the clients they want.
We understand the fear of losing deals to less qualified professionals, and how crippling that can feel. You got into this business to help people build their legacy, and build yours in the process.
Wealth + Candor started in Denver as a listing media company. During the 2016-2022 boom, it became obvious agents needed more than great photos: they needed targeted, personal marketing that got them in front of the right people. So we brought in people from real estate, video production and digital marketing to build that.
Every day we help good people, who happen to be real estate professionals, claim market share and build the life they want - with more free time and a higher gross closing income.
What agents say
"Shawn has done amazing work in helping me market my listings! He puts the time and work in to get it right and adds a ton of value."
"One thing that stands out about Shawn and his company is they are very professional and prompt in turning around photos. They also are willing to work at just about any time as well which is important in the fast moving real estate world."
"He is professional who produces photos that are of the highest quality, and, he's easy to work with... do you know what I like most? Two things: 1) his inherent, artistic eye AND 2) his attention to detail."
Swipe for more →
How it works
The "Your Market" Mastery Blueprint
Three steps from where you are to a business you want to wake up to.
- Step 1 · Quiz
Get your Growth Readiness Score
Answer 8 quick questions. You'll see whether you're ready to grow your market share now, and the first steps to take if you're not.
- Step 2 · Plan
We build your marketing plan
A holistic plan focused on the clients you actually WANT to serve. You'll know what happens next and how we implement it with you.
- Step 3 · Profit
Close more deals you love
More of your pipeline comes from people you like working with. You earn more per deal, and the work starts to feel like play again.
What you get
Real estate marketing, from strategy to distribution
Use as much or as little as you need. If your brokerage already covers part of this, keep it - we fill the gaps.
- Listing Media
Listing photos, video, 3D tours and floor plans
Floor plans and a single-property website come with every shoot. 2-day delivery. Book online any time - even your VA can do it.
- Social Strategy
Social media strategy + scheduling
We plan, create, repurpose and publish your content on a consistent schedule, so you show up without living on your phone.
- Video Scripts
Video scripts and content creation
Know what to say before you hit record. One video becomes dozens of posts, emails and shorts.
- Lead Funnels
Lead generation funnels and landing pages
Funnels built in your brand that attract and pre-qualify the clients you want - starting with your existing sphere.
- AI Tools
A.I. and automation tools for agents
Listing description writers trained on your voice, CRM follow-up that runs itself, and AI assistants that answer client FAQs.
- Your rep
One dedicated account representative
Your style doesn't get lost in translation, and you stop re-explaining yourself to five different vendors.
"You're too expensive"
One extra deal a year pays for a lot of marketing.
Here's the math on a single median-priced deal. Most of our agents' ideal clients aren't median, so treat this as the floor.
And if your current team does this for less: we work on a performance model. If you aren't happy with the results, you can go back to your old vendor.
- U.S. median home sale price
- $412,300
- × 3% commission (one side)
- $12,369
- × 50% split with your brokerage
- ÷ 2
- To you, from one extra deal
- ≈ $6,185
FAQ
Straight answers
Candor is half our name. If your question isn't here, ask it on a free strategy call.
Who is Wealth + Candor?
A Denver-based team with backgrounds in real estate, photo and video production, and holistic digital marketing. We use that experience (and a bit of A.I.) to help real estate agents grow their business with deals they're excited about. Think of a bunch of small robots that combine into one big robot that gets you in front of your ideal clients. We're nerds.
What does Wealth + Candor do for real estate agents?
The short version: we make you more visible to the people you want to work with, so you can show them why they should work with you. That includes:
- A.I. education, coaching, consulting and custom development
- Listing media - photos, video, 3D tours, floor plans - in Denver, and everywhere else through our partner network
- Personal branding audits, strategy and media (YouTube, Instagram, etc.)
- Competitor analysis and growth strategy
- Social media audits, strategy, content, scheduling and management
- Lead generation strategy and sphere of influence nurturing
- Web design, SEO and PPC ads through partners
How can you give listing photos for free?
For premier clients who work with us on a monthly marketing package - strategy and distribution for both property and social media marketing - we photograph their listings for free.
How much do you charge?
It depends on the service. Listing media is priced and bookable online at portal.wealthandcandor.com. For marketing, content and automation, book a free strategy call and we'll quote it. The quiz is a good first step because it tells us (and you) where the money should go first.
When can I expect to see results?
Listing media pays off right away because you use it to market the property. Bigger projects, like an A.I. system that handles client inquiries, take longer. When we build a larger plan, you get milestones in writing so you can measure us against them.
I'm not in Denver. Can you still help?
Yes. Real estate marketing is mostly universal, and the goal is to position YOU as the expert of your market, not us. Our team is spread across 5 countries, and we have listing media partners in most major metro areas in the U.S., Canada and Australia. In-house media production covers the Colorado Front Range, with a focus on Denver's West Metro.
My brokerage already gives me some of this. Why pay for more?
If you're locked into your company's tools, that's fine - use only what you need from us. The difference is focus: we work to bring you the clients YOU want, not an office-wide lead list.
What is "holistic" digital marketing?
Every piece of your marketing is connected, and the whole is only as strong as its weakest part. You could write the best listing description ever written, but if the photos are bad and nobody knows who you are, your open house is you talking to the nosy neighbor on a Saturday afternoon.
Your next step
Find out if you're ready to grow YOUR market share.
8 questions. About 2 minutes. You'll get your score and three first steps tailored to your business, right on screen.
Get my Growth Readiness Score